Panerai

In 1860, Giovanni Panerai opened the doors of a watchmaking shop in Florence – a simple action that would be the first word in the Panerai watch company’s story. Panerai watches are favoured for their military aesthetics, with details like the signature crown guard of a Panerai men’s watch being directly inspired by the brand’s history. One of the most popular pieces in its arsenal is the Panerai Radiomir, named after the luminescence that allows its wearer to see in the dark. This historic Officine Panerai watch was created in secret for the Italian navy in the ‘30s, kickstarting a relationship that would last until 1993 and culminate in the creation of the first Panerai Luminor. This, in turn, inspired another icon: the Panerai Submersible – an evolution of the design that could dive to 300 metres. Today, Panerai women’s watches take this legacy and run with it, combining Swiss watchmaking with unmistakable Italian style.

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History and Heritage
Since 1860
History and Heritage
Since 1860
Few watchmakers can claim to have operated as a workshop, a shop, a school and even a supplier to the Italian Navy, with its models consequently covered by the Military Secrets Act until 1997, no less. But that’s Panerai for you: each of the brand’s impressive guises informs the rich tapestry of its heritage, in turn shaping its vision as it pushes forward into new eras.
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Commitment to Craftsmanship
The Manufacture
Commitment to Craftsmanship
The Manufacture
In 2014 Panerai opened its Neuchâtel, Switzerland manufacture, a vast, state-of-the-art space in which its timepieces are ideated, tested and assembled. It’s here, in a region that holds one of the world’s oldest watchmaking traditions, that 250 people work in harmony to create every Panerai watch, pushing the boundaries of technical innovation in the process.
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The Brand Icon
Submersible
The Brand Icon
Submersible
With their unidirectional rotating bezel, patented crown-protecting device and water resistance up to 300 metres, Panerai’s Submersible watches are unlike any other. The collection tells a story of innovation and adventure – tenets that drive the brand – and proves that its history supplying the Italian Navy makes it uniquely placed to offer the most powerful dive watches.
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There’s More in Store
Inside the Boutique
There’s More in Store
Inside the Boutique
Whether you’re making your first foray into the brand’s offering or you’re a seasoned aficionado, picking your next Panerai timepiece is a process that demands time, attention and expertise. To start your journey, visit the Panerai boutique inside the Fine Watches Department at Harrods to explore the brand’s timepieces in person.
Visit the Boutique