Brunello Cucinelli

To understand the success of Brunello Cucinelli – and why its founder is lovingly called ‘the king of cashmere’ – we must first travel back to the year of 1978, when the eponymous designer visited the beautiful hamlet of Solomeo. It was there, in the centuries-old medieval village, that Cucinelli came up with his greatest idea: to dye traditional cashmere in vibrant colours. The innovative knitwear set the standard for the label’s signature range of Italian clothing, which has grown considerably over the past decades to include everything from expertly tailored linen shirts and suits to smart-casual trousers, jeans and sweatpants. With a human-centred philosophy as considered as its craftsmanship, the brand remains one of Italy’s finest ambassadors of style.

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Womenswear
Beauty in the Balance
Womenswear
Beauty in the Balance
Effortless, refined simplicity has always been at Brunello Cucinelli’s core, but for Spring/Summer 2024, the brand strikes a fresh balance. Equilibrium is the guiding principle for the season – a neutral palette nudges towards cooler tones, while airy precious fabrics translate to radically reconfigured shapes (think wider shoulders and juxtaposing lengths).
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Menswear
Timeless Elegance
Menswear
Timeless Elegance
For Spring/Summer 2024, the Brunello Cucinelli man can expect to fulfil his sartorial potential with fresh colours – raspberry and turquoise, for example, against a base of brown. Soft silhouettes magnify the brand’s elegant principles through a more contemporary lens, while fabrics and leathers ensure lightness and comfort through the hottest months of the year.
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Lifestyle
Mediterranean Summer
Lifestyle
Mediterranean Summer
Whether creating the perfect garden party tablescape or equipping your sporting portfolio with terry towels and tennis bags, Brunello Cucinelli’s Spring/Summer 2024 Lifestyle collection incorporates nautical motifs and Mediterranean elements for the ultimate expression of an endless summer.
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Childrenswear
Brunello Cucinelli For All
Childrenswear
Brunello Cucinelli For All
For girls, Spring/Summer 2024 is a celebration of nature and imagination with carefree doodle prints and pearly textures, while the boys’ collection is distilled from the menswear line. Of course, for both, fabric is king: you can rely on linen and cotton for natural lightness in the warmer months.
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