Exclusive Preview: Creed Queen of Silk
LOEWE
Loewe’s rich heritage is woven into its very core; founded in 1846 by a group of Spanish leather artisans, the brand and its commitment to skilled craftsmanship reigns supreme almost two centuries on. With an undying devotion to modernity and the celebrated British designer Jonathan Anderson at its helm, Loewe now encompasses women’s and men’s ready-to-wear, jewellery, sunglasses and fragrance alongside its timeless leather goods. Expect bag icons including the surprisingly capacious Loewe Puzzle and unisex T Pouch, wonderfully tactile and undeniably delightful animal charms to give any look a playful update, and clothing collections honed in on classic shapes with contemporary appeal.
![tan leather bag]()
1In the Bag
Forever Leather
In the Bag
Forever Leather
Loewe has long been synonymous with expertly hand-crafted leather goods, but its designs have taken a turn towards cult-classic status since Jonathan Anderson took the helm. From the unisex Puzzle and the instantly recognisable Gate to the wear-everywhere Balloon, the brand’s bags have quickly become icons in their own right.
Shop Loewe Women's Bags![Jonathan Anderson]()
2At the Helm
Jonathan Anderson
At the Helm
Jonathan Anderson
After making waves with his eponymous label, JW Anderson, Jonathan Anderson took up the reins at Loewe in 2013. Famed for his commitment to innovation and craft, the Northern Irish designer has transformed the brand into a firm favourite on the contemporary fashion scene with his instantly recognisable, off-kilter elegance.
![Artisan making a leather bag]()
3Detail is Everything
Masters of Craft
Detail is Everything
Masters of Craft
Since Enrique Loewe Roessberg first assembled a team of leather artisans over 150 years ago, craft has been at the heart of every Loewe design. And it’s a passion of Creative Director Jonathan Anderson, whose ongoing pursuit of innovation is brought to the annual Loewe Craft Prize – an award and exhibition designed to ‘highlight the continuing contribution of craft to the culture of our time’.
![Model in green trench coat and matching trousers, holding a tan leather Loewe bag]()
4Innovating in Partnership
Great Minds
Innovating in Partnership
Great Minds
Jonathan Anderson is no stranger to collaboration, an approach that is best evidenced by his ongoing creative relationship with Ibizan hotspot, Paula’s. Established in the hippy daze of 1972, Armin Heinemann’s legendary Balearic boutique exerts its laidback Mediterranean influence in the form of re-worked Loewe classics (including the Hammock and Anagram bags), bold tropical prints and slogan T-shirts.
