Creed

Creed is a go-to for precious, artisanal fragrances. Carefully considered in every possible way – from inception and sourcing through to extraction and bottling – the high concentration of natural oils and raw ingredients used sets the tone for a meticulous line-up of scents created by perfumer Olivier Creed and his son, Erwin. Creed’s unique story started with a pair of scented gloves gifted to King George III, and followed with a personal request by Napoleon III and his empress, Eugénie, to relocate to Paris as an official supplier to the royal household. 260 years later, consider a Creed fragrance a step into the Maison’s world of heritage scents; each Creed perfume – Aventus for Her included – is the result of seventh-generation descendent Olivier Creed’s pursuit of what has always been at the fore of the brand's identity: the finest materials.