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The Denim Boutique

No modern wardrobe is complete without a classic pair of jeans. Find your fit from these bestselling silhouettes.

The Flare

The 1970s called: they want their jeans back. Paige brings the style effortlessly into the now with its high-rise Leenah silhouette. Fit is everything. The brand’s co-founder and creative director Paige Adams-Geller began her career as the top fit model in the industry, where she learned all the tricks of the trade and what it takes to make fashion feel as good as it looks. Case in point: the Leenah’s flattering bow-leg shape offers infinite wearability, while the pair’s elevated wash and finish brings chic, Rive Gauche charm to an off-duty classic.

  • Models (L–R) VIis 5’5”, takes a UK6 and is wearing size 25
  • BROOKEis 5’10”, takes a UK12 and is wearing size 30
  • CHENG XINis 5’11”, takes a UK8 and is wearing size 26
Shop Flared JeansShop Paige

The Boyfriend

Borrowed from the boys, boyfriend jeans are defined by their relaxed, cool-without-trying character. Rag & Bone’s mid-rise Logan pair leads the way, cut to a wider leg in Featherweight denim – the brand’s Tencel-blend that promises a supremely soft feel and lightweight wear. A staple for weekends in the city, the Logan jeans style as well with classic shirting and the season’s ubiquitous tailored waistcoat as they will with chunky knitwear when the temperature drops. Play with sizing to wear them higher on the waist or low on the hip.

  • Models (R–L) BROOKEis 5’10”, takes a UK12 and is wearing size 32
  • VIis 5’5”, takes a UK6 and is wearing size 24
  • CHENG XINis 5’11”, takes a UK8 and is wearing size 26

The Skinny

Skinny jeans are enduring, dependable and adaptable – dressed-up with heels, and edgy teamed with leather jackets. 7 For All Mankind finds the sweet spot between ease and elegance with its Relaxed Skinny pair, styled with a cuffed hem that can be rolled up and down according to your mood. Though a departure from the nostalgic noughties silhouettes that have dominated the denim conversation lately, skinny jeans remain the steadfast investment for fans of a capsule wardrobe.

  • Models (L–R) VIis 5’5”, takes a UK6 and is wearing size 23
  • CHENG XINis 5’11”, takes a UK8 and is wearing size 26
  • BROOKEis 5’10”, takes a UK12 and is wearing size 31
Care Guide for Denim
CLOTHES CARE
How to Look After Denim

 

Denim is one of the hardest working fabrics in our wardrobes – but, when it comes to its care, softly does it. Take note from those in the know behind some of your favourite brands.

 

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