Hot on the (spurred) heels of Beyoncé’s Cowboy Carter era, the Wild-West aesthetic has found itself at the centre of this summer’s zeitgeist – with denim leading the charge. For all things Americana, Los Angeles brand Mother knows best. The brand’s Tycoon shirt riffs on Western hallmarks with pointed yokes and pearlescent snap-button pockets, while signature graphic tees play on retro American motifs. Double denim is a cowboy’s bread and butter, so look to the loose-fit Tune Up Maven jeans for a 21st-century take, or lean into the aesthetic with a horseshoe or bootcut shape – the perfect partner to a Cuban heel. Yeehaw!

Sitting pretty with the Western trend, wearing head-to-toe denim turns a wardrobe staple into a modern style statement. For summer 2024, it reaches peak chic thanks to brands like Haikure, arriving soon at Harrods. Founded in 2011, the Italian label puts denim at the apex of its fashion-forward agenda. From two-tone all-in-ones like the Tilda jumpsuit to waistcoats that team to perfection with its bestselling Bethany jeans and trending ‘jorts’ (read: jean shorts), outfits like these make it easier than ever to take double denim into new realms of elevated yet effortless style.

In keeping with the ongoing Y2K revival, denim has undergone a major glow-up in recent years. Whether it’s studding at The Great, rhinestone dots at Alexander Wang or crystal embellishments at Area NYC (which shot to viral fame after being spotted on Taylor Swift), these accoutrements turn denim into a fabric that works hard, but plays harder. Your jeans-and-a-nice-top outfit formula just reached the next level.

Fashions fade, denim jackets are eternal. Mythologised by innumerable style icons over the years, it’s come a long way since its Steve McQueen days, yet retains a sense of timelessness that only few items of clothing can claim. Alongside the classic trucker shape for 2024 come oversized fits via Khaite and Ganni, workwear-inspired jackets at Loewe and Anine Bing, shackets at Magda Butrym and more. Who says you can’t reinvent the wheel?