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Taking the helm of a House as storied as LOEWE is no easy feat, yet Jonathan Anderson has more than risen to the challenge. Working across the womenswear spectrum from coats to trousers and dresses, Anderson effectively brings the centuries-old Spanish brand and its meticulous leatherwork into the modern age. Behind today’s most exciting collaborations and launches, LOEWE now expertly fuses traditional staples – think pristine women’s linen shirts, basket and fringed bags and soft knitwear – with eccentric, buzz-worthy design.
In the Bag
Loewe has long been synonymous with expertly hand-crafted leather goods, but its designs have taken a turn towards cult-classic status since Jonathan Anderson took the helm. From the unisex Puzzle and the instantly recognisable Gate to the wear-everywhere Balloon, the brand’s bags have quickly become icons in their own right.
Shop Loewe Women's BagsAt the Helm
After making waves with his eponymous label, JW Anderson, Jonathan Anderson took up the reins at Loewe in 2013. Famed for his commitment to innovation and craft, the Northern Irish designer has transformed the brand into a firm favourite on the contemporary fashion scene with his instantly recognisable, off-kilter elegance.
Detail is Everything
Since Enrique Loewe Roessberg first assembled a team of leather artisans over 150 years ago, craft has been at the heart of every Loewe design. And it’s a passion of Creative Director Jonathan Anderson, whose ongoing pursuit of innovation is brought to the annual Loewe Craft Prize – an award and exhibition designed to ‘highlight the continuing contribution of craft to the culture of our time’.
Innovating in Partnership
Jonathan Anderson is no stranger to collaboration, an approach that is best evidenced by his ongoing creative relationship with Ibizan hotspot, Paula’s. Established in the hippy daze of 1972, Armin Heinemann’s legendary Balearic boutique exerts its laidback Mediterranean influence in the form of re-worked Loewe classics (including the Hammock and Anagram bags), bold tropical prints and slogan T-shirts.