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How to Dress Like a ’90s Style Icon
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Spend £250 on beauty and receive a gift worth £400+. MyBeauty members only Ts&Cs apply – Find Out More
Seasonal reductions: Up to 30% off fashion. Ts&Cs apply*– Shop Now
One can hardly think of the House of Balmain without envisioning its iconic double-breasted blazers. Introduced to complement the structural elegance of the brand’s evening dresses, tailored skirts and Parisian-inspired tops, the Balmain blazer enraptured the collective fashion imagination as a coveted statement piece, catapulting it to the icon status it maintains today. Reinvented each season in everything from fil coupé wool to sleek leather, it always comes complete, of course, with the signature button detailing. Layer yours under the Maison’s equally timeless coats for an impeccable ensemble come autumn.
Power Piece
During Olivier Rousteing’s illustrious tenure at Balmain, no style has been coveted quite like the creative director’s tailored blazers. Characterised by acute, angled shoulders and nipped-in waists, these power jackets – embellished with signature Balmain buttons – conjure an enviable silhouette that elevates off-duty denim as much as adds polish to partywear.
Shop BlazersAt the Helm
“I would rather be hated for who I am than be loved for who I am not,” Olivier Rousteing told Harrods. It’s precisely this strength of self – laid bare in the 2019 biopic Wonder Boy – for which Balmain’s creative director is universally adored. That, and his ability to empower through style, of course. As Rousteing declares: “I love the strength of women and I try to use my clothes to emphasise it.”
New Icons
Channeling both Pierre Balmain’s legendary ‘Jolie Madame’ silhouette and Olivier Rousteing’s determination to incorporate groundbreaking innovations into his most acclaimed runways, the classic-yet-futuristic lines of the Jolie Madame cleverly meld together inventive techniques, surprising materials and the finest traditions of Parisian couture craftsmanship.
Shop WomenswearKidswear
Famed for its signature tailored blazers, dancefloor-ready dresses and casual classics, Balmain’s bold mainline offering is perfectly distilled into the kids collection. With logo-laden staples including sweatshirts, T-shirts and footwear, your little-ones will be the most stylish in the playground.
Shop Kids