3 Sporty-Chic Ski Brands to Know

Sub-zero temperatures and high altitudes never stand in the way of fashion where Goldbergh is concerned. Since its launch in 2009, the Amsterdam brand has established itself as the name to be wearing on the slopes for anyone who wants to get noticed. A proponent of style as well as substance, it’s famous for its unexpected silhouettes, whimsical prints and bold colours that don’t take themselves too seriously, turning sportswear into a playground for style peacocks everywhere. Consider the Bombardino ski jacket for your next purchase, which gives new meaning to ‘going for gold’ on the slopes.

Hailing straight from Aspen, Aztech Mountain is every chic woman’s answer to looking sporty yet sleek in the snow. From its signature streamlined Nuke Suit to fluffy silk-cashmere sweaters and puffed-up gilets, the brand’s cool-girl aesthetic is owed to its streamlined, carefully considered shapes that strike a balance between athletic and edgy. In palette, it’s decidedly sophisticated, with muted hues interjected by pops of highlighter pink, hi-vis orange or luminous blue that nod to athleticism. The puffball, liquid-shine Daisy Nuke Jacket – layered over form-flattering salopettes and a bold technical turtleneck – will cement you as the best dressed for miles around.

If you’re more about PBs than fondue, you’ll need a wardrobe that can keep up. A favourite among professionals, French brand Fusalp has been laying the tracks for over 70 years where technical skiwear is concerned, with slick garments that optimise your movement. Founded in the Alps by two tailors, the brand’s invention of its technical fuseau ski trousers cemented its stature in winter sports – a legacy it retains today as official supplier of the GB Alpine and Para Alpine ski teams. Its signature red, black and white colours, sporty chevron patterns and tapered fits are the mark of a black-run regular – though they’ll look equally chic if you prefer the view from the cable car.

A complete winter-sports wardrobe isn’t all salopettes and ski suits. You’ll need a concise, cosy edit of Alpine knitwear, UV-protected sunglasses, thick woollen hats, enveloping scarves and trending balaclavas for all après-ski endeavours. Under foot, be sure to pack the iconic Moon Boot or TikTok-viral Uggs to keep you warm and prevent slippages as you dash between chalets.